La Redoute tasks Cheetham Bell to 'bring British shoppers French fashion'
Cheetham Bell has been selected to handle the UK advertising account of French fashion brand, La Redoute, following a competitive pitch.
The brand, which is the largest mail order company in France, has tasked Cheetham Bell with expanding La Redoute’s fashion products to the UK market.
The company’s sales come from both its printed catalogues and its e-commerce site, with it hoping to become the first choice for French fashion in the UK. The first campaign from will break in spring 2015.
Liz Jacobs, group account director at Cheetham Bell, said: “Our aim is to make La Redoute synonymous with French style. We will achieve this through striking, talked-about campaigns.”
Heidi Kenyon-Smith, head of marketing at La Redoute, added: “Cheetham Bell showed us a really exciting future for our brand that will bring French style confidence into the wardrobes of Britain.”
Leeds-based Carat has been granted £6m media spend.
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