Kim Kardashian West acknowledges her selfie addiction in T-Mobile Super Bowl XLIX ad
T-Mobile has enlisted Kim Kardashian West for its Super Bowl XLIX ad – a satire taking a swipe at other mobile carriers which snatch back unused mobile data at the end of each month.
The ad, which describes Kim Kardashian West’s occupation as "famous person", boasts of T-Mobile’s recently announced 'Data Stash' scheme to stockpile users’ unused mobile data for later use.
In the 30-second slot, which has been released online ahead of the Super Bowl on the 2 February, Kardashian laments how millions of gigabytes of unused mobile data are "tragically" seized at the end of each month by carriers.
The star is particularly upset with the fact her fans will have less data to access her selfies.
A T-Mobile statement reads: “Kim Kardashian West has an important message for everyone about unused data. Stop letting your carrier take back those unused megs & gigs at the end of each month. You’re missing out on so many amazing things. Like photos of Kim’s outfits. Or Kim’s vacation videos. Or even more of Kim’s outfit photos.”
So excited! Going to be in a @TMobile ad! Only sad part was no @JohnLegere sighting. See it on @ConanOBrien tonight! pic.twitter.com/W3tATov24C
— Kim Kardashian West (@KimKardashian) January 26, 2015
The ad follows on from 2014’s Super Bowl entry which claimed “Maybe next year we’ll do an ad with overpaid movie stars”.
T-Mobile users on 4G plans can from this month access to their data stash and bank unused data.