By John McCarthy, Opinion Editor

January 27, 2015 | 2 min read

Chelsea football manager José Mourinho has shown his funny side in a TV ad promoting the Top Eleven football management simulator.

The ad, shot by B-Reel London, sees Mourinho deliver a call to action for football fans to pick up ‘Top Eleven’, a free-to-play football management simulator.

The minute-long slot sees the Champion's League winning manaer's inspiring monologue fall on deaf ears as a nearby fan is instead engrossed in the game.

Trine Pillay, managing director and executive producer at B-Reel London, said: “Many football fans will have wondered what it would be like to have a half-time team talk from José Mourinho and we were given the brief from Top Eleven to capture the passion and excitement of football in a highly cinematic ad.

“The spot is more reminiscent of an advert from a top sports brand than a mobile game, so breaks new ground for the category and we think the twist at the end of the ad will bring a smile to faces of football fans everywhere.”

The advert premieres on 27 January in the UK on Sky Sports with wider roll-out expected across TV and digital channels in both UK and Germany. It will also be hosted on Nordeus’ YouTube and Facebook pages.

B-Reel London Chelsea FC José Mourinho

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