Zoopla and Rightmove challenger ‘doomed to fail’ claims Carphone Warehouse founder

By John Glenday | Reporter

January 26, 2015 | 1 min read

A new property website launched by a coalition of high street estate agents in a bid to dethrone Rightmove and Zoopla from the top of the digital pecking tree in their industry has been described as ‘doomed to fail’ by the founder of Carphone Warehouse.

OnTheMarket is launched today (Monday 26 January) as an alternative to the established hierarchy of online property renting and purchase but is already facing criticism for attempting to stymie competition rather than foster it.

Carphone Warehouse founder Sir Charles Dunstone explained: “It is trying to be a Rightmove and a Zoopla that tries to stop online estate agents. As soon as people get together to do something in which they’re attempting to stop competition, it’s doomed to fail."

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Close to 4,500 estate agents including big beasts such as Savills and Knight Frank are backing the new ‘not-for-profit ‘ venture in a bid to eat into the 90 million visitsd a month enjoyed by Rightmove and 43 million per month boasted by Zoopla.

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