Webtise names MoneySuperMarket’s Phil MacKechnie as digital director

Webtise, the ecommerce digital agency, has announced the appointment of MoneySuperMarket’s Phil MacKechnie, former head of organic performance, as head of digital marketing.

Working with existing clients such as LittleBlackDress, Utility and Winfield’s Outdoors MacKechnie will be tasked with driving new business and expanding the firm’s digital marketing offer.

MacKechnie commented: “It is fantastic to be joining such a progressive and accomplished board, and to have the opportunity to build a fresh new agency around modern SEO and content strategies.

“I’m excited to develop our digital marketing channels so that we drive growth in retail and ecommerce clients that share our philosophy. That is adopting a mobile-first approach, using data insight to inform their digital growth strategy and who value a wealth of experience in online retail and ecommerce development and marketing.”

Justin Young, chief operating officer at Webtise, said: “We’re thrilled that Phil has decided to join the team. With his depth and breadth of understanding across different marketing channels and his extensive experience in the SEO space, Phil will definitely be a valuable addition to our fast growing and ambitious business. In the short time he’s been with us he’s already made a massive difference to our business by delivering high profile client wins.”

Webtise is expected to grow from 36 staff to 50 by the end of the year on the back of 100 per cent revenue growth.

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