My favourite Super Bowl ad: Apple, 1984 - Chosen by Steve Simpson, Ogilvy & Mather North America

The 2015 Super Bowl is just days away, and the advertising carnival is already in full force, with major brands gearing up for another multimillion dollar bonanza. Ahead of kick off, we speak to some of America's top executive creative directors to find out their favourite Super Bowl adverts from over the years. First up is Steve Simpson, chief creative officer, Ogilvy & Mather North America who has chosen arguably the most revered Super Bowl advert of them all: Apple's 1984 ad.

Steve Simpson: "Nineteen Eighty-Four is an awful book. To read it is to be oppressed. This 'book of ideas' has only one idea, which it frog-marches the reader through for 300 pages. Yet the trick-prophetic title—sheer marketing—worked; and so the book has been inflicted on generations of schoolchildren, whose love of reading is cut dead by the experience. By January of 2014, the tedious book had become an aggressive cliché. ('Orwell was right!' exclaimed paid bores.) So one appreciates the risk Apple was taking when it turned a dreary book into the starting point of the best commercial ever made."