M&C Saatchi has restructured its creative department and axed the role of executive creative director (ECD), leading to the departure of Elspeth Lynn.
The agency has reallocated its creative leadership to Mark Goodwin, Jason Lawes, Sam Ball and Dave Bedwood, while Grant Parker will remain as head of art.
The four creative directors will oversee specific client businesses with the view to developing deeper understanding and a more hands-on approach to running the business.
The ECD role held by Lynn will no longer exist within the company.
Lisa Thomas, group chief executive (CEO), said: “Elspeth has overseen some fantastic work but as a result of the restructure she and I agreed that it was time for her to leave the agency. We thank her for her obvious passion and dedication to the agency and our clients and for helping us to modernise the agency. She is a unique individual who will be greatly missed.”
Tom Bazeley CEO of M&C Saatchi added that having one person “working at a very high level” isn’t the way to achieve “newsworthy” ideas for clients.