Modern Marketing Highland Spring News

Highland Spring water appoints Wild Card to push health and sport positioning

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By Natalie Mortimer | N/A

January 26, 2015 | 3 min read

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Bottled water company Highland Spring has appointed Wild Card to handle UK trade and consumer communications as it looks to increase brand awareness and sports partnerships.

Highland Spring

Wild Card won the business following a competitive pitch process, to run activity across the product range, which includes Highland Spring Still Water, Highland Spring Sparkling Water and premium mineral water Speyside Glenlivet.

The agency will deliver a consumer PR programme to help drive Highland Spring brand awareness and lifestyle appeal. The activity will include amplification of the Highland Spring British Tennis partnership and a schedule of tennis events.

Andrea McQuaid, head of brand marketing at Highland Spring Group, said: “Wild Card ‘aced’ the pitch with a refreshing strategy to support our vision for the brand and its partnership with British Tennis. It’s all about supporting families as they try to be active and healthy – from Highland ‘Spring’ball to Mini Tennis and beyond. We’re looking forward to Wild Card’s support in delivering our most engaging programme yet”.

Highland Spring Group appointed Wild Card through the PRCA's Find a PR Agency (FAPRA) service.

Modern Marketing Highland Spring News

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Wild Card is a London based, PR & communications agency, shaping brand stories for multi-platform campaigns.

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