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Senior Reporter at The Drum

Freeview enlists ‘Freddy’ to confound cinema-goers with impressions in online campaign

Freeview has brought in impressionist Joseph Wilson to confound customers at a cinema box office using an array of funny voices, in its latest campaign.

The ads, created by Jack Morton Worldwide, continues the ‘Entertainment. It’s Even Better When It’s Free’ brand proposition, rewarding unsuspecting participants in the ad with free cinema tickets.

The campaign, called ‘Freddy’ after Wilson’s impersonation-obsessed box office attendant, will run online until March, supported by video-on-demand activity across 4oD and ITV Player, Freeview’s social media channels and a dedicated hub.

James Chambers, partnership marketing manager at Freeview said: “Freddy comes on the heels of our much-loved ‘Left Behinds’ and ‘Cat & Budgie’ integrated campaigns.

“This online-only activity still focusses on surprising moments of entertainment: by catching people just as they’re ready to pay, their expressions prove that entertainment really is better when it’s free.”

Keith Chamarette, head of digital, EMEA, Jack Morton Worldwide, added: “Freeview was looking for a bold idea and we love nothing more than a client who will join us in seeing how far we can push an idea. We've loved creating this work and can't wait to see it unleashed on the public.”

Freeview has launched the first of the ads with a third set for release in March.

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