Snack brand Doritos is considering airing an advert which cost just a tenner to produce during the world’s most expensive television advertising slot, America’s Super Bowl.
British freelance director James Bedford would be in line for a £660k pay day should his work receive its prime time debut after beating off competition from 5,000 other entrants in an ad competition.
Bedford’s fishy tale sees the producer indulge in a spot of fishing at a local river whilst devouring a packet of Doritos, little realising that his prey also has eyes on the snack.
With a combination of puppetry and computer graphics the amphibian was brought to life on land as it hops out of the water to drag the crisps underwater.
Bedford’s 30 second clip is one of ten shortlisted entrants to take the slot with voting for the best work set to close on Wednesday. Should he emerge victorious the short film will be viewed by an estimated 115m American football fans.