BETC and French Loto showcase office chair ‘road movie’
French Loto and its agency BETC have launched a new video ad campaign designed to showcase the freedom a lottery win can bring to winners.
Taking the form of an office chair ‘road movie’ the clip depicts two bored office workers take to the highway in their swivel chairs after sharing in a big win which allows them to forget money worries and live their dreams of adventure and travel.
Set to Steppenwolf’s ‘Born to be Wild’ the campaign is laced with a healthy dose of humour and is designed to impart the emotional freedom associated with winning the draw.
The film was directed by Tom Kuntz whose previous work included projects for Axe, Heineken and Old Spice.