The BBC has launched a new online platform that allows the broadcaster to develop and test ideas for digital content and technology, which audiences are able to watch and rate.
The BBC Taster will house ‘experimental’ ideas such as interactive, short-form or social content, online features and services, as well as digital technology from BBC Future Media, Research and Development, Connected Studio and digital innovation teams.
The broadcaster hopes the platform will better enable the BBC to serve its audience by innovating quickly, gaining feedback and responding to changing media habits.
Ralph Rivera, director, BBC Future Media, said: “Innovation has been at the heart of the BBC since the birth of radio and TV, right through to the digital age - having pioneered products and services like the BBC Micro, Ceefax, BBC iPlayer and the first truly digital Olympics in 2012.
“BBC Taster is the next step, bringing together our editorial and technology experts and opening the process up for audiences. This will give us valuable feedback and technical insights, helping us further develop our ideas and work on those with the greatest potential”.
New content will be regularly added into Taster following new collaborations, projects and ideas in a bid to explore the potential of new formats and digital technologies.
Exclusive content with Lena Dunham and Jennifer Saunders, Simon Reeves, hip hop duo Run the Jewels and several major BBC brands are currently hosted on the online platform.