Digital Transformation

US Starbucks customers will soon be able to have coffee delivered via the mobile app

By John McCarthy | Media editor

Starbucks

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Starbucks article

January 23, 2015 | 2 min read

Starbucks is to launch a coffee delivery programme in the US in the second half of 2015.

Howard Schultz, the chief executive of Starbucks, announced during the company’s earnings summary on Thursday that it was “finalising plans for two distinct delivery models, one of which utilises our own people and the other of which leverages the capabilities of a third-party service,” reports CNBC.

The company stated it will release more information on the scheme in the coming months but is aiming for a launch in the second half of 2015 in a move it says will boost sales and enforce customer brand loyalty.

Starbicks Mobile Order & Pay

Orders will be made through the Starbucks app which enables users to place orders and pay after it had a successful trial period in Portland in December.

This comes after the firm earlier this week the firm announced that it will be rolling out wireless chargers through its UK branches.

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