Glorious foods plans first major marketing push with appointment of Albion
Glorious foods has appointed Albion to help define its brand positioning as it looks to put in place plans to become a household name.
The soup maker has partnered with the agency to develop the Glorious marketing strategy as it takes its first big step into consumer communications.
Albion has already built out the creative brief through category and audience research as the first step in the company’s five-year vision to build a market-leading brand.
Jason Goodman,chief executive of Albion, said: “Glorious is an exciting brand with a playful personality.They are about to embark on an aggressive growth plan as a challenger brand and we’re thrilled to have partnered with them on this journey.”
Glorious, part of TSC Foods, previously handled its creative in-house.