Mars Chocolate has released a teaser ad for its Super Bowl XLIX ad this year running with a Brady Bunch parody featuring Danny Trejo.
The ad will air during the first quarter of the Super Bowl on 1 February with movie bad guy Danny Trejo striking a stark contrast with a recreation of the famous Marcia Brady hair brushing scene.
The proposition continues the 'You're Not You When You're Hungry' campaign with Trejo set to transform in Marcia upon eating a Snickers when the full video is launched.
However, in a bid to empower social media users, and generate substantial buzz, Mars has promised to release the 30 second ad early if the teaser receives 2.5 million social media engagements on YouTube, Facebook and Twitter.
On the other side of the Atlantic, Snickers’ latest ad from AMV BBDO's 'You're Not You When You're Hungry' campaign, featured Rowan Atkinson in his role as the hapless Mr Bean.