New York creative duo Dave Canning and Dan Treichel have been appointed as co-executive creative directors at 180 Amsterdam.
Canadian Treichel and US-born Canning join the agency from Barton F. Graf 9000 where they were creative directors. Prior to that Treichel held a senior position at Droga5 while Canning held a senior role at Wieden+Kennedy NY. Separately they worked on the Newcastle Brown Ale ‘No Bollocks’ launch, ESPN’s ‘It’s not crazy, it’s sports’ and Southern Comfort’s ‘Whatever’s Comfortable’.
As executive creative directors, the duo will have an instrumental role in the agency’s future business plans, as well as spearheading a new wave of creative excellence across the company.
Al Moseley, president and chief creative officer at 180 Amsterdam, said: “I’m as excited as hell about the guys coming to 180. Whenever I take a decision at 180 Amsterdam, the question I ask myself is, ‘Will it make the work better?’ and, as soon as I met Dave and Dan, I knew that the answer was a resounding ‘Yes’.”
Canning said that the team had set themselves the challenge of not just creating “the best work in Amsterdam, or even in Europe, but to make the best work in the world”.
Trechiel added: “We are so thrilled to be joining a purely ideas-led company such as 180 Amsterdam. We felt that we understood the DNA of the business before we even set foot in the door.”
The appointments come following a year-long search which included meeting prospective candidates in China, Africa and Asia, in line with the agency’s global client reach and outlook.