RKCR/Y&R has strengthened its management line up with the appointment of Lucy Taylor to the role of head of marketing and new business.
Taylor, who will report to chief executive Ben Kay, joins from Brothers & Sisters where she worked for six years, most recently as business director on the agency’s Sky account. She also ran the Unilever Impulse and Teenage Cancer Trust business.
Taylor will replace Mark Robinson who joined the agency to oversee the role on an interim basis. He will continue to work with RKCR/Y&R on creating events to build its profile.
Kay said: “It’s fantastic to be able to welcome Lucy to the agency. She brings drive, experience and a track record of marketing and new-business success to the agency. I know she’s going to be a fantastic addition to the team both professionally and culturally.”
Taylor’s appointment follows the hiring of Helen Jeffries in September to the new role of head of talent. Jeffries, a former new business director at the agency, returned to take on responsibility for attracting and keeping the industry talent.