The Drum's 21 January issue – From gizmos and gimmicks to top drawer creativity

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By The Drum Team | Staff Writer

January 21, 2015 | 2 min read

In this issue of The Drum we take a sneak peek into the top drawers of creatives and chat to IBM’s Paul Papas.

Tech for tech’s sake?

With the Consumer Electronics Show (CES) over for another year, Gillian West takes a stroll down memory lane to reflect on the triumphs and tragedies of products launched at the show.

The canned wagon

As the humble beer can approaches its 80th birthday Thomas O’Neill finds out what craft breweries are doing to champion the can.

Top drawer creativity

Hiive, the professional network for the creative industries, asks ‘what’s in your top drawer?’ as it explores the hidden tools behind some of the UK’s most coveted creative roles.

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IBM’s Paul Papas talks customer experience and artificial intelligence with Stephen Lepitak.

This issue also includes

  • Creative Showcase – A round-up of the best new creative work as voted for by our readers – featuring Iris Worldwide, JWT London and BrandOpus
  • Girl Guides – Rovio’s Michele Tobin shares her journey to mobile ad master
  • Back Chat – We chew the fat with Ben Priest, founding partner and executive creative director at Adam&EveDDB

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