Digital Transformation

Nickelodeon enlists SpongeBob SquarePants and the TMNT team for digital tutoring ‘Code-It’ programme

By John McCarthy | Media editor

Tilt

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nickelodeon article

January 20, 2015 | 3 min read

Nickelodeon has enlisted the help of its stars, including SpongeBob SquarePants and the Teenage Mutant Ninja Turtles, to get kids into digital programming with a new interactive ‘Code-It’ feature on the Nickelodeon website.

The experience, created by digital agency Tilt, was designed to encourage children aged 7-11 to get involved with coding, at home or in the classroom through exploration and play - allowing them to animate characters from their favourite TV shows.

Using embedded tutorials, glossaries, bold colours and iconic characters, the Brighton-based agency provided kids with a platform to better their digital knowledge. Kids are encouraged share their animations, check out friend’s pages and even exchange codes to better their animations.

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Jon Malyon, director of Tilt, said: “We don’t come from a traditional e-learning background so we’re not governed or constrained by past biases as to how content should be produced for this medium.”

The kids TV channel has previously acknowledged the importance of the digital platform to modern kids, in July it published research finding that just under a quarter of kids aged between six and 11 are ‘social sharers’.

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