H&M expands David Beckham collaboration

H&M is to extend its long-term relationship with David Beckham as it gears up for the launch of the Modern Essentials selected by David Beckham range.

The new collaboration, which has seen the former footballer choose his favourite pieces of menswear from H&M’s Modern Essentials Collection, comes after the success of Beckham’s bodywear range at the retailer.

A campaign shot by film director Marc Forster, will launch the new collection, which will be available in stores and online globally from 5 March.

Beckham has also created a new bodywear spring collection for H&M to launch in tandem with the new clothing range. The collection will be supported by a print campaign featuring Beckham in a variety of different items.

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