Bud Light constructs giant Pac-Man maze for Super Bowl XLIX ad
Bud Light has constructed a gigantic Pac-Man maze in Los Angeles' Fashion District to shoot its Super Bowl XLIX ad - which will feature stunned drinkers pursued by the game's infamous ghosts, Blinky, Inky, Pinky and Clyde.
The real-life recreation of the retro game will feature in the 60-second ad, called ‘Coin’. It will air during the Super Bowl as part of the ‘Up for Whatever’ campaign which tempts viewers to embrace out-of-the-box fun.
The drinks firm has released a 15-second teaser for the ad (above), only providing the briefest of glimpses of what is to come in the final cut – which was created by EnergyBBDO.
Budweiser has built a life-size Pacman maze for a Super Bowl ad. Want. http://t.co/OxUofst3PC pic.twitter.com/mzHqba5tPX
— Luke Buckmaster (@lukebuckmaster) January 13, 2015
Budweiser Is building a life-size Pacman arena for the Super Bowl http://t.co/oZk1tVeYYC pic.twitter.com/RiQ3LSLlox — Unruly ® (@unrulyco) January 13, 2015
Bud Lite builds life-sized Pac Man maze for the Superbowl: http://t.co/lkBCjQwbLZ pic.twitter.com/ak7e0YyCEM — Untold Entertainment (@UntoldEnt) January 13, 2015
Un #PacMan gigante llegará al #SuperBowl junto a #BudLight http://t.co/izlkihtohh pic.twitter.com/nZtMwZ8EWD — Marketing Registrado (@MktRegistrado) January 19, 2015
This year’s entry from the low-calorie alcohol brand will build upon Super Bowl 2014’s entry which saw Arnold Schwarzenegger pocket $3m for playing a game of ping pong.
The ad comes during a major ad push from the firm which has rolled out 1,000 interactive digital display beer coolers into retailers across the US to promote its Bud Light brand.