The Drum Awards for Marketing - Extended Deadline

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By John McCarthy, Opinion Editor

January 20, 2015 | 3 min read

Bud Light has constructed a gigantic Pac-Man maze in Los Angeles' Fashion District to shoot its Super Bowl XLIX ad - which will feature stunned drinkers pursued by the game's infamous ghosts, Blinky, Inky, Pinky and Clyde.

The real-life recreation of the retro game will feature in the 60-second ad, called ‘Coin’. It will air during the Super Bowl as part of the ‘Up for Whatever’ campaign which tempts viewers to embrace out-of-the-box fun.

The drinks firm has released a 15-second teaser for the ad (above), only providing the briefest of glimpses of what is to come in the final cut – which was created by EnergyBBDO.

This year’s entry from the low-calorie alcohol brand will build upon Super Bowl 2014’s entry which saw Arnold Schwarzenegger pocket $3m for playing a game of ping pong.

The ad comes during a major ad push from the firm which has rolled out 1,000 interactive digital display beer coolers into retailers across the US to promote its Bud Light brand.

Budweiser AB InBev Super Bowl

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