Digital Convergence Tesco Adidas

Adidas, Barclays, and Post Office gear up to tackle how to sell to the connected consumer at The Drum’s Digital Convergence


By The Drum Team | Editorial

January 20, 2015 | 2 min read

Brands including Adidas, Barclays, Big Lottery Fund, William Grant & Sons and the Post Office are set to advise marketers how to tackle the ever-evolving issue of how to focus on, and sell to, the connected consumer at The Drum’s Digital Convergence conference in February.

The event, which will take place on 24 and 25 February in London, will inform marketers how to ensure they can guarantee they are delivering consistent messaging to their customers across all platforms and tying together offline and online communications.

They will drill into subjects such as how to map out the role each touch points plays in their on and offline marketing and media mix, in the overall path to purchase, and discuss how to hand-pick the most appropriate mix of channels for the campaign and then develop the right creative to tailor the customer experience.

Among the stellar line-up of speakers is Alexander Matt, senior director of global brand communications for Adidas; Pete Markey, chief marketing officer for the Post Office; Claudio Concha, head of digital media at the Big Lottery Fund; Mark Brayton, interactive marketing director of Barclays; and Bronagh Hunt - global marketing manager - Sailor Jerry, William Grant & Sons.

Meanwhile delegates will also hear from the likes of Ross Bailey, founder and CEO of Appear Hear; NeoOgilvy CEO Richard Wheaton. and former Tesco head of social media Jude Brooks.

Digital Convergence, which is sponsored by Tubemogul and Respond, will take place at Congress Centre, 28 Great Russell Street, in London. For more details and the full speaker line up and agenda, visit the dedicated website.

See below for video interview with Barclays Pingit managing director Darren Foulds on future of payments at The Drum's Disruption Day conference.

Digital Convergence Tesco Adidas

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