The Drum Awards for Marketing - Extended Deadline

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By The Drum Team, Editorial

January 20, 2015 | 1 min read

This is by far the strongest of the ads in this campaign for Webuyanycar.com. In it, a mum is telling her little girl how daddy sold their old car, got a better deal on a new car, and has some money left over. While the spare cash sounds implausible, the little girl's indifferent remark about plans for it is beautifully done. Terrific performances.

Advertising agency: Driven

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