By Gillian West | Social media manager

Bray Leino

|

bray leino article

January 19, 2015 | 2 min read

Kalms has embarked on its first new television campaign in ten years with an animated campaign highlighting how the remedy can help deal with stress.

Created by Bray Leino, the advert features a cavewoman going about her day calmly coping with stressful situations, such as marauding mammoths, showing that stress has been a fact of life right from when humans first walked the earth.

Nikki Kerrigan, Kalms brand manager at LanesHealth, commented: “Research has shown that rather than escape from stress, people want to deal with it so they can make the most of their busy days. The ad uses the powerful insight that stress is ever present in human life, but that the important thing is how you cope with it. The creative idea uses an analogy with prehistoric life to illustrate that Kalms can help deal with life’s stresses and strains.”

Nina Krazizky, account director at Bray Leino, added: “We wanted to bring the insight of stress’ timelessness to life in a powerful, empathetic way and research showed that consumers really identified with our cavewoman and the challenges of her day,”

The latest marketing news and insights straight to your inbox.

Get the best of The Drum by choosing from a series of great email briefings, whether that’s daily news, weekly recaps or deep dives into media or creativity.

Sign up

The campaign will run from today (Monday 19 January).

Advertising

Content created with:

In 1974, in a Devon village, we established the UK’s first full service creative Agency beyond the M25, defined by organic, free-range thinking. Today, we are 350 people in 8 offices worldwide, united by the same distinctive culture.

Find out more

More from Advertising

View all