#BlueMonday - How the brands tried to spread joy on social media
It's officially Blue Monday "the most depressing day of the year".
#BlueMonday was trending on Twitter in the UK on Monday (19 January) with brands quick to participate in the discourse with social media users on their gloomy winter commutes.
The term "Blue Monday" was first coined in 2005 by a PR agency working with Sky Travel in a bid to sell more holidays during the post-Christmas period, according to Dan Grech, email marketing manager at the Net-A-Porter Group.
The story was circulated to the media along with research - including a “formula” - proving the day’s alleged depression factor. Below are the brands' attempts to spread some smiles - and promotions - throughout Twitter.
Ferrari
#BlueMonday? Think Red! pic.twitter.com/6mRgqJrD0P
— Ferrari (@Ferrari) January 19, 2015
Pret
Say ‘BEANS!’ at the till to get a free coffee before 11.30am! #BlueMonday pic.twitter.com/qUZqT7T8Au
— Pret (@Pret) January 19, 2015
NME
Today's #BlueMonday so how about some classic emo albums to wallow in? Here's our top 20: http://t.co/vwOiHFP4b1 pic.twitter.com/QerfpQPYuL
— NME (@NME) January 19, 2015
This Morning
Feeling #BlueMonday? Our little puppy pals can help! pic.twitter.com/m74Sw8dT4r
— This Morning (@itvthismorning) January 19, 2015
Aldi
It's #BlueMonday. It's nearing 10am. If you're feeling like this, we're here to help. #AldiChallenge pic.twitter.com/XFAVt56D7K
— Aldi Stores UK (@AldiUK) January 19, 2015
Soap & Glory
BEAT #BLUEMONDAY WITH US! Firstly, try staring lovingly at these ADORABLE kittens (working yet?)!! xX pic.twitter.com/NyIQc7gx1n
— Soap & Glory (@SoapandGlory) January 19, 2015
Now TV
It's #BlueMonday but we won't take it! So here's a cute cat :) pic.twitter.com/dCo17URZgd
— NOW TV (@NOWTV) January 19, 2015
Thomson
You can always find a smile in something. Even on #BlueMonday. Share yours with us using #MadeMeSmile. pic.twitter.com/Ij2MeSrbs2
— Thomson (@ThomsonHolidays) January 19, 2015
Monster
Are you having a #BlueMonday or just a pretty normal one? Find out using our chart #findbetter http://t.co/b9TYCCQ2YJ pic.twitter.com/tBDowBUp6O
— Monster UK (@Monster_UK) January 19, 2015
Northern Rail
Monring! It's 19th January and that means it's #BlueMonday *sadface* Lyndsay's in the tweet seat to cheer you up :-) pic.twitter.com/SDqTSpzy0D
— Northern Rail (@northernrailorg) January 19, 2015
Tetley
It's #BlueMonday tomorrow? Make a change and try Green Monday! Make it what you want with a cuppa! pic.twitter.com/D0lx24MGyO
— Tetley Tea Folk (@tetley_teafolk) January 18, 2015
And finally, Tesco.
We’re usually anti-Monday… Not today. No, not us. Today is the BEST DAY EVER! Who’s with us? In your face, #BlueMonday.
— Tesco (@Tesco) January 19, 2015