Etihad Airways among global brands in negotiations for Edinburgh tram ads

Etihad Airways is amongst a raft of global brands said to be negotiating an advertising deal with Edinburgh's tram system.

The airline has reportedly already begun talks with the council, with Qatar Airways and Turkish Airways also expected to grapple for ad space according to the Edinburgh Evening News.

In addition UK brands such as Virgin and Royal Bank of Scotland may also explore marketing on the trams, which is likely to cost around £70,000 per year for a full wraparound.

A council spokesperson commented: "We have received healthy interest both locally and further afield. Work is ongoing to ensure we maximise the value from tram advertising and naming rights and we expect to seek opportunities in the near future.”

It is reported that the first major campaign could appear within weeks after a report by the chief executive of Edinburgh City Council, Sue Bruce, said advertising revenue should be targeted in the “first quarter of 2015”.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.