By The Drum Team, Editorial

January 17, 2015 | 1 min read

This very clever ad for the Jeep Cherokee offers a test drive with a twist: the roads along a city block are turned into off-road terrain. Unsuspecting drivers - filmed in situ - are at first mystified at the detours they're asked to take, and then amused and delighted. It's a smart way to fuse together the idea that this is a vehicle for the city and the rugged trail alike.

Creative Agency The Richards Group (Dallas)

ECD Chuck Schiller

Creative Director Aaron Thornton

Account Manager Chris Siminski

TV Producer Brian Donnelly

Film Production Aero Films

Director Dan Gifford (repped by 76 Ltd)

Executive Producer Lance O'Connor / Unique Hammond

Editing House Lucky Post

Post Production Lucky Post

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