Ad of the Day: Jeep - 'A Better View'
This very clever ad for the Jeep Cherokee offers a test drive with a twist: the roads along a city block are turned into off-road terrain. Unsuspecting drivers - filmed in situ - are at first mystified at the detours they're asked to take, and then amused and delighted. It's a smart way to fuse together the idea that this is a vehicle for the city and the rugged trail alike.
Creative Agency The Richards Group (Dallas)
ECD Chuck Schiller
Creative Director Aaron Thornton
Account Manager Chris Siminski
TV Producer Brian Donnelly
Film Production Aero Films
Director Dan Gifford (repped by 76 Ltd)
Executive Producer Lance O'Connor / Unique Hammond
Editing House Lucky Post
Post Production Lucky Post
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