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Popchips invests £1m to bring 'Snack Magic' to UK TV screens

Popchips has shared the magic of its popped process in the brand’s first national UK television campaign.

‘Snack Magic’, created by the Dandelion Agency and adapted for the UK by Aesop, will appear on TV screens from today (Monday 12 January) until 8 February and sees Popchips placed within funny situations and interactions between couples.

Will Bowler, Popchips general manager for UK and Europe, commented: “Popchips has gone from strength to strength since its UK launch in 2012 and we hope to continue that momentum with our first UK advertising campaign.

“Popchips has already established a loyal following in the UK and we hope the advert will introduce our delicious snack to an even wider audience, especially as the nation will be turning to healthier alternatives over the next few months.”

The £1m campaign is the brand’s largest investment in the UK to date and sees the ‘Snack Magic’ advert airing during prime time slots on channels including ITV, Five and Sky Atlantic.