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People on the move: hires and departures at Cheil Worldwide, eBay, Sky and more

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By Rebecca Stewart | Trends Editor

January 16, 2015 | 7 min read

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key hires below.

Malcolm Poynton has joined Cheil Worldwide

Cheil Worldwide

Cheil Worldwide, the global network encompassing McKinney, the Barbarian Group, Beattie McGuinness Bungay and iris, has named Malcolm Poynton as its first global chief creative officer.

As global chief creative officer Poynton has been charged with helping Cheil’s creative evolution with the role created as part of the network’s push to boost international growth and reputation. He will work alongside Chris Chalk, global chief strategy officer, Peter Kim, chief digital officer and Simon Hathaway, global head of RX.

eBay

eBay Advertising has snapped up Alessandra Di Lorenzo, formerly of Vodafone’s M-Commerce division, for the newly created role of commercial director.

The e-commerce giant has appointed Di Lorenzo to extend the firm’s trade marketing capacity and to focus on relationship management.

Di Lorenzo, who has vast experience in digital advertising and global mobile marketing from her time at Vodafone’s M-Commerce division also previously held a seat on the Mobile Marketing Association Board of Directors.

Sky

Sky has expanded the role of Gary Davey, executive vice president programming at Sky Deutschland, to encompass additional responsibility for entertainment, movies and news channels in the UK.

As managing director content, Davey will divide his time between London and Munich, capping a long career at the satellite broadcaster where he served as managing director in the 1990s as it pioneered pay TV in the UK.

Frank PR

Frank PR has recruited Ultimo's head of PR Claire Morrison to head up its newly opened Scottish office.

The office, the consumer PR agency's third in the UK, will be based in Glasgow and has already begun to work with clients such as Hammerson's two Scottish shopping centres; Silverburn and Union Square.

Asda

Asda chief executive Andy Clarke has overhauled its executive team, bringing in a new marketing boss, as the supermarket readies itself for what he anticipates will be “one of the toughest years for retailers in the UK”.

Barry Williams,currently chief merchandising officer, will replace marketing boss Steve Smith as chief customer officer.

Tangerine

Design agency Tangerine has promoted its London-based designer Youngeun Choo to head of its Seoul studio, after former co-president Don tae Lee left the company to join Samsung.

Choo, who has been with the agency for 10 years will utilise her knowledge of both Korean and Western culture to aid Tangerine in its ambition to be a genuine global design house.

ITV

ITV's director of commercial marketing and research Sarah Speake has joined Clear Channel as chief marketing officer.

Speake, who joined the commercial broadcaster in September 2013, had previously spent seven years at Google, most recently as strategic marketing director.

Arnold Worldwide

Arnold Worldwide has appointed Jim Elliott to the role of global chief creative officer to help drive creative product across Arnold’s network.

Elliott joins from Y&R New York where he served as chief creative officer working on leading national and global clients including Land Rover, Dell and Virgin Atlantic. Prior to Y&R New York he was group creative director/writer at Goodby Silverstein & Partners.

Smith & Milton

Smith & Milton has announced that client services director Ben Mott has been promoted to the role of group management director.

Mott’s promotion, which is effective immediately, sees him take on broader financial and professional responsibilities at both the London and Bristol offices.

Telegraph

Jane Bruton is to join the Telegraph as director of lifestyle and deputy editor.

Reporting to Chris Evans, editor and director of content, Bruton will oversee magazines, features, fashion, luxury and beauty.

She joins from Grazia magazine where she has been editor-in-chief since 2005, during which time she won BSME’s Editor of the Year award twice, as well as Editor’s Editor.

DDB Worldwide

Wieden+Kennedy’s former executive creative director Icaro Doria has joined DDB Worldwide as chief creative officer of the Omnicom-owned agency’s New York office.

Doria will be charged with rolling out a bold creative vision for the New York base, and will lead the agency’s entire creative department, reporting directly to president and chief executive Chris Brown.

MediaMath

Global technology company MediaMath has made two new appointments this week, hiring Richard Beattie as senior vice-president commercial, EMEA and Rahul Vasudev as managing director, APAC.

Beattie joins MediaMath from Oracle, where he was responsible for developing the Marketing and Social business lines in EMEA.

Vasudev previously worked at MediaCom where he was the head of digital for the APAC region.

UCAS Media

UCAS Media, the commercial arm of the UK’s higher education admissions service, has expanded its commercial team with the appointment of Andrew Wiltshire as sales manager, with a view to drive fresh partnerships from UCAS Media’s new London office.

Wiltshire joins the company in the newly-created role after seven years at Telegraph Media Group.

Marketing Sciences Unlimited

Research agency Marketing Sciences Unlimited has announced four promotions to start the year.

Deborah Hall and Gerry Curtis have both been promoted to research director roles, with Hall having previously held a post within the agency’s retail team and Curtis moving over from the qualitative team.

In addition to this Sadie Buckingham has been elevated to associate director and Becky Hutchins to senior research executive.

Stripe Communications

Stripe communications is kicking off 2015 by strengthening its digital offering, welcoming Darcie Tanner and Kris Robb – both formerly of Lost Boys – to the team.

Tanner joins the Stripe management board as digital director with responsibility for strategic business development, digital delivery and revenue growth.

Robb joins as digital account manager and will focus on boosting clients’ digital presence.

Marimedia

Tech solutions company Marimedia has appointed Sharon Reisner to the newly-created role of vice-president of marketing with immediate effect.

Reisner will lead the firm’s marketing and communications functions globally and also have responsibility for brand development and positioning.

Want to get your career on the move? Check out The Drum Job page and follow @TheDrumJobs for updates.

Cheil Worldwide Ebay Sky

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Cheil Worldwide

The Cheil Global Network is “The Network Built for Now”, a collection of specialisms unified by the entrepreneurial spirit of Cheil’s HQ in Seoul, which grew out of the technology revolution in Asia.

The Cheil Global Network unites specialisms in brand communications, retail, innovation, social and design. It includes Cheil, The Barbarian Group, BMB, Bravo Asia, iris, McKinney, and One Agency. Our clients include Samsung, Absolut, Adidas, Etihad, GE, Google, Hyundai, Lego, Microsoft, Mini, Nestle and Shell.

The Cheil Global Network is purpose built to help clients navigate the changes challenging all businesses, by creating ideas that move – move people, move brands and move business.

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Tangerine Pr

So what makes Tangerine so different?

Our solutions to clients’ communications challenges win awards. This is not, however, where our priorities lie. Your business, its requirements, aims, challenges and opportunities are the cornerstones of our activity. Our campaigns are creative, undeniably, but effective, primarily. We aim to become an extension of your business, enabling you to have absolute faith in the honesty and reliability of every member of your account team.

Yes but PR consultancies always over promise … then under deliver!

We hate this too so we offer: ‘PR with MERIT’, which is a way of pre-evaluating campaigns to ensure they deliver exactly what a client needs to meet their business objectives. So we find out what would represent success to a client, write it down, agree it and then deliver it – simple as that.

But what do your clients think of you?

"One of the things I like about Tangerine is that I know they'll give me the best advice, so it's been very easy to build a trusting relationship that benefits us both. We also appreciate their no-shocks invoicing policy - nobody likes shocks and this takes the 'eek-factor' out of opening bills at the end of the month!" Comms Manager, Dulux Decorator Centres

“From the offset Tangerine has shown immense enthusiasm for what they do and the Atkins brand. Their knowledge and contacts within the national media are second to none and they continuously deliver hugely impactful results.” MD, UK, Atkins Diet

What do you specialise in?

We don’t tend to specialise – we like variety! But we have areas where we are stronger and/or have more experience, including food & drink/FMCG/foodservice, home interest/lifestyle, women’s interest/beauty, fashion, retail, SME B2B, the built environment and anything to do with ‘green issues’.

So what do you offer?

Public Relations. That’s it. It’s what we’re great at and we don’t pretend to (or want to) be able to do anything else!

Our PR offer includes: PR consultancy (honest, business-based advice), social media marketing, media relations (on and offline), event management, Public Affairs, crisis and issues management, media training, networking consultancy and introductions.

See also: Juice Digital – our social media marketing sister agency.

Tell me a little more about Tangerine as a business…

OK… we were launched in March 2002 and we have around 40 clients and 30 staff. Our business is growing, steadily year on year and in 2007, due to client and business demand, we launched Public Affairs and event management offers. In 2008 to strengthen our digital PR capabilities, we employed a head of digital PR and in 2009 we acquired social media specialist agency – Juice Digital.

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Frank PR

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Arnold Worldwide

Arnold is an independent-minded integrated advertising agency that believes creativity should always be a lever for growth. At Arnold, we make it safe to be brave. We build brands by creating work that is universal and personal all at once and we do this for a diverse portfolio of partners that includes both iconic brands and challengers. Arnold is headquartered in Boston and is part of the Havas Group.

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Smith & Milton

Smith & Milton is a branding, design and communications group.

We believe only a consistent and compelling brand can generate business success, motivate employees and engage with customers.

Our clients choose us because our approach is built around their needs - to add sense and clarity to their brand, then deliver it in a powerful way, internally and externally.

Smith & Milton London is the brand expert with 30+ years of experience in defining brand difference and creating identities which bring it to life.

Smith & Milton Bristol is the brand design expert, establishing a 360° rapport with the target audience in whatever medium is appropriate.

Black & White is the integrated communications agency, experts in creative campaign planning and expression to business and consumer audiences.

We put the brand first and use it as the measure to ensure a powerful singular message is consistent from definition to campaign delivery.

Our clients include AXA, CBRE, Christie + Co, Econsultancy, English Heritage, Ginsters, Warburtons and Legal & General, for whom we won the 2012 DBA Design Effectiveness Grand Prix Award for the incredible results the brand has driven.

Smith & Milton Brand is Everything.

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DDB Worldwide

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MediaMath

MediaMath helps the world's top brands deliver personalized digital advertising across all connected touchpoints. Over 9,500 marketers in 42 countries use our demand-side platform every day to launch, analyze, and optimize their digital advertising campaigns across display, native, mobile, video, audio, digital out of home, and advanced TV formats. Founded in 2007 as a pioneer in "programmatic" advertising, MediaMath is recognized as a Leader in the Gartner 2020 Magic Quadrant for Ad Tech and has won Best Account Support by a Technology Company for two years in a row in the AdExchanger Awards.

MediaMath initiated an industry-wide effort to create a 100% accountable, addressable and aligned supply chain through SOURCE ecosystem. SOURCE by MediaMath is a technical and commercial framework for agencies, brands, tech companies, and content owners designed to provide long-term sustainable solutions for a clean digital media supply chain with brand-safe, viewable inventory. MediaMath has offices in 15 cities worldwide and is headquartered in New York City.

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Media Marketing

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