MasterCard has been given top honours in The Midas Awards’ first-ever Midas Brand Report, which ranks financial institutions and their advertising on a global scale. The agencies credited with the brand’s marketing success are MacLaren McCann and McCann Worldwide.
However, this isn’t McCann Worldwide’s only spot on the list. The agency was also in the eighth spot for their work with Emirates NBD. Liwa Advertising also received a nod for their work with this brand.
The brands were ranked using the same criteria Midas uses for the Midas Report, which solely ranks agencies. Thus, many agencies are featured on both the report and the brand report.
Other institutions featured on the list are Absa, Citi, TD, Sanlam, Akbank T.A.S, Nedbank, First National, and Synovus.