Tour operator Together looks to raise profile through PR with Rooster

Rooster PR has been tasked with introducing the Together brand and its product offerings to key travel, consumer and trade media in the UK and Rooster will also run Together’s press office and handle all media enquiries.

The target audience for the consumer brief will be music-conscious holidaymakers in their 20s and 30s.

Together offers two key holiday products - Together Weeks, which operate during the summer season and package premium accommodation with a packed week of events including superclub entry, pool and boat parties; and Design Your Holiday, which operates year round for travellers who prefer to tailor-make their holiday choosing the accommodation and party schedule that best suits their individual tastes.

Together’s unique online booking system also enables each member of a group to book and pay on an individual basis, removing the need for one person to pay for the entire group upfront.

Evans-Aghoghogbe said: “We have lots of exciting plans in the pipeline for Together in 2015 so it’s great that we now have Rooster on board to make sure everyone is talking about our new products and destinations.

“Rooster was an obvious choice to help us increase brand awareness – they share our passion for travel and have some exciting ideas about how we can raise awareness of our high quality, affordable party holidays and engage with our target audience.”

James Brooke, managing director at Rooster PR, said: “We’re really excited to be kicking off the new year by announcing our new partnership with Together and look forward to working with them closely in 2015.”