Design roundup: featuring news and work from Cosmopolitan, NASA, Tetley’s and more
For The Drum’s inaugural Design newsletter we take a look at the latest work and news to emerge from Cosmopolitan, NASA, Carlsberg UK-owned brand Tetley’s and Department for Culture, Sport and Media.
Cosmopolitan
For its February issue Hearst-owned magazine Cosmopolitan teamed with women’s charity Karma Nirvana and charged Leo Burnett Change with designing a provocative cover to raise awareness of honour killings, forced marriage and violence.
The design features an image of a woman and is covered with a plastic seal to symbolize suffocation and oppression of women. A short online video showing the cover being ripped open accompanies the cover.
NASA
NASA this week drew inspiration from travel billboards of the 20s, 30s and 40s, for a series of posters imagining the 'out of this world' holiday options they may one day offer.
The images capture the art deco style of the billboards, using bold colours and sleek, angular lettering and pictures, to mark the discovery of potentially habitable worlds by its Kepler space observatory
Joby Harris, who served as the lead artist on the project, along with visual strategists David Delgado and Dan Goods told CNN: "People gravitate toward those old posters. They hang them on their walls even today and you want to go there. They're a celebration of place.”
Tetley's
Carlsberg UK-owned beer brand Tetley’s has partnered with Leeds-based centre for contemporary art, The Tetley, to offer artists the chance to compete for a new creative commission, which will be rolled out at point of sale nationwide across selected pubs.
The 2015 Tetley’s Collection will see artists invited to respond to Tetley’s archive of materials from the brewery’s industrial past. Concepts from 10 entrants will then be exhibited from March to May 2015 at The Tetley with one to be selected by a panel of judges comprising experts from the worlds of art and brewing.
Department for Culture, Sport and Media
There was good news this week from the Department for Culture, Sport and Media which revealed that the UK creative industries, including film, TV and music, are now worth £76.9bn per year to the economy.
The contribution, which equates to £8.8m per hour, is at an all-time high having grown almost 10 per cent from 2013, three times that of the wider UK economy.
Sajid Javid, secretary of state for Culture, Media and Sport, said: "They [the creative industries] are one of our most powerful tools in driving growth, outperforming all other sectors of industry and their contribution to the UK economy is evident to all.”