Tesco has appointed BBH London to handle its creative account leading the agency to sever ties with Waitrose due to conflict rules.
BBH London has worked with Waitrose since 2011 and most recently completed work on the supermarket’s Christmas campaign ‘The Gingerbread Stall’.
Of the news, Rupert Thomas, marketing director of Waitrose, praised the “wonderful job” BBH had done over the years adding that the retailer was “going to take some time to think creatively about our approach.”
Neil Munn,chief executive BBH Group, commented: “A unique opportunity has presented itself with Tesco and we are looking forward to working with Dave Lewis and his team.”
Sir Nigel Bogle, founder of BBH, added: “Waitrose is an extraordinary business and brand. Working with The Partnership has been a pleasure and a privilege. We are very proud of the work we have created together.”
Tesco’s creative account has been held by Wieden+Kennedy since 2012. At the time of that appointment the Tesco account was valued at £110m .