Cosmopolitan UK’s limited-edition February issue is to feature a provocative cover, designed by Leo Burnett Change on behalf of Karma Nirvana, a charity whose aim is to bring awareness to the issue of honour killings, forced marriage, and violence.
It is estimated that there are 12 honour killings in the UK yearly, and about 5,000 worldwide. This particular cover was inspired by the murder of Shafilea Ahmen. The 17-year-old British-Pakistani woman was killed by her parents in 2004.
The cover will use a plastic seal around the magazine to symbolize suffocation and the overall oppression of women. The campaign will also feature a short video, which shows the plastic being ripped off the magazine, to illustrate the release of women from brutality.
The video is also being displayed across Cosmopolitan’s social media platforms including Twitter, Vine, Instagram and Facebook.
Karma Nirvana, along with Leo Burnett, Cosmopolitan and Henry Jackson Society will distribute the magazines at the Houses of Parliament where they will lobby for change surrounding violence against women and to declare 14 July, Shafelie Ahmed’s birthday, Day of Memory for Britain’s Lost women.