Smartphone firm Blackberry has suffered a social media faux pas after a member of its public relations team was caught sending a promotional tweet from a rival iPhone.
The tweet, first noticed by the Verge, boasted of the BlackBerry Classic’s Twitter capability but was ironically uploaded from an iPhone. Although Twitter does not provide information on which platform messages are uploaded from, third party Twitter clients such as Hootsuite and Tweetdeck do.
The Canadian wireless firm, which has made a modest but stable return to the smartphone industry with the release of the Passport and Classic models, quickly noticed the gaffe and deleted the message.
Did this really just happen? Tweeting from the official BlackBerry account with an iPhone? pic.twitter.com/6qqm5L10Sz
— Norm Kelly (@norm) January 13, 2015
The social mishap was somewhat reminiscent of former BlackBerry creative director Alicia Keys’ 2013 iPhone slip-up. Despite claiming to exclusively use BlackBerry products, one tweet quoting a Drake song on her account was sent from an iPhone, allegedly uploaded by a hacker.