Hearst tests TV content waters for Cosmpolitan brand with the Cosmo Body Show
Hearst magazines is to extend its Cosmopolitan UK brand with the launch of a TV version of its health and fitness magazine Cosmopolitan Body on Sky TV.
The show, which launches this evening (13 January) includes workouts with celebrity personal trainers and TV star Lucy Mecklenburgh, healthy eating advice, fashion fitness and beauty tips.
The content will also be available for online streaming on the Cosmpolitan website to create a new range of advertising opportunities.
“We know from the success of Cosmopolitan Body that our readers have a real appetite for health and fitness content from a brand they truly trust,” said Ella Dolphin, group commercial director at Hearst UK.
“The Cosmo Body Show goes one step further by bringing the brand to life beyond the magazine and allows young women to experience and interact with the brand in a completely different way, at the same time as consuming the content they love.”
The show will air every Tuesday night at 10pm on Fab TV for eight weeks from today.