BRITs Awards 2015 bestows Somethin’ Else with digital brief

By John McCarthy | Media editor

Somethin' Else


Brit Awards article

January 13, 2015 | 3 min read

The BRITs Awards 2015 has reappointed content agency Somethin’ Else to handle digital strategy and content for this year’s event which will be headline sponsored by MasterCard.

The agency has been tasked with redesigning the BRITs website and will create exclusive video and social media content to generate hype for the event on a daily basis. YouTube names such as Dan and Phil have been enlisted to engage their respective fanbases.

Somethin’ Else’s video content will be shared through the BRITs' YouTube, Twitter, Facebook and Instagram accounts in the three months running up to the awards - which will be streamed and broadcast to an international audience.

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Ian Sharpe, head of moving image and digital at Somethin’ Else, said: “Last year the BRITs achieved unprecedented success online. This year our focus is to use online to further develop the BRITs brand to market both the event itself and the wider goal of promoting British music.”

Giuseppe De Cristofano, head of digital for the BRITs Awards, added: “The BRITs 2015 is shaping up to be our most digital yet as we engage with our global audience across all our digital channels.”

During the event, a newsroom will be created boasting over 30 editors and content creators to ensure instant reaction, continuous content delivery and conversation with the audience.


Content created with:

Somethin’ Else created online video for Virgin Media featuring music performance and interviews. The agency also produced social media and online content for the BRIT Awards.

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