VIP e-cigarettes opens ‘blending boutique’ after first TV ad showing a person ‘smoking’ airs
VIP Electronic Cigarettes has opened a new ‘blending boutique’, where customers can design their own liquid flavour for e-cigarettes, following its most recent TV advert - the first in the UK to show someone exhaling vapour on screen.
The store in Brent Cross Shopping centre includes an expert mixologist and a VIP lounge to allow current smokers and e-cigarette users to try the latest technology.
The boutique is the second of its kind and comes after the opening of a debut store in Westfield Stratford in autumn 2014.
Louise Stamper, commercial director for VIP Electronic Cigarettes, said: “We are excited to be bringing a whole new vaping experience to Brent Cross. Vaping has become increasingly popular in the UK, and we are keen to make sure that those users are getting the best experience from their e-cigarettes and that they are using a trusted company that adheres to UK safety standards.”
To celebrate the launch, shoppers will be able to enter a weekly competition to win an e-cigarette kit and their favourite liquid, with one winner a week until the end of February.
Last December the brand was hit by an ad ban from the Advertising Standards Authority for 'glamourising' smoking.