Read our new manifesto

Start 2021 with fresh ideas
and practical tips on...

CUSTOMER EXPERIENCE

BRAND SAFETY

GAMING AND ENTERTAINMENT

SOCIAL MEDIA

CTV AND OTT

CUSTOMER RETENTION

DATA AND IDENTITY

PURPOSEFUL MARKETING

WATCH ON DEMAND FROM 25 Jan 2021
Banner BGBanner BG

Vine chart: Bolton Wanderers and Paddy McGuinness score the top spot

Welcome to The Drum's Brand Vine chart, in association with Brands on Vine, a rundown of the latest Vines created by global brands.

The chart is ranked on the number of loops generated by brands on the video sharing service each week.

Bolton Wanderers scored the number one spot this week with a loop percentage increase of 26 per cent thanks to a Vine featuring Take Me Out presenter Paddy McGuinness.

The clip shows the comedian shining striker Emile Heskey's boots – following through on a pledge he made on Twitter after Heskey scored for the Bolton side on Boxing Day.

Taking second place was BBC Sport with a loop percentage rise of 181 per cent.

The broadcaster brought its total loop count up to 4.1m after posting a vintage clip of Vinnie Jones' receiving a telling off from the referee after performing a 'reducer' on Steve McMahon during the 1988 FA cup final.

And Starbucks shot straight into number three with a freshly brewed video titled 'When Apron Stings Attack', featuring one of the chain's employees struggling with the brand's iconic green uniform.

UNICEF, Vita Coco and PlayStation also made it into the chart this week.

Vine Chart

Join us, it's free.

Become a member to get access to:

  • Exclusive Content
  • Daily and specialised newsletters
  • Research and analysis