The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

Macmillan Cancer Support Primesight Outdoor Advertising

Macmillan Cancer Support receives £200k of media space for 2015 Not Alone campaign


By Natalie Mortimer | N/A

January 12, 2015 | 2 min read

Macmillan Cancer Support’s Not Alone campaign is set to benefit from a £200,000 media space donation after out-of-home provider Primesight offered four separate outdoor ad bursts to the charity.

Carrying the message ‘Cancer can be the loneliest place’ , the poster, live from this month, invites passers by to donate funds via a text message to help Macmillan support people affected by cancer.

More than 4,000 of Primesight’s 10,000 roadside poster spots in the UK will feature a range of Macmillan’s artwork throughout 2015.

Later in the year, a new phase of the Not Alone campaign will aim to inspire people to reach out directly to a friend or loved one with cancer.

Macmillan Cancer Support Primesight Outdoor Advertising

More from Macmillan Cancer Support

View all


Industry insights

View all
Add your own content +