Music website BreatheHeavy.com has been hit with a cease and desist order after it published an article alleging that Justin Bieber’s body was enhanced in the post-production of his Calvin Klein photoshoot.
The Canadian pop musician featured alongside Dutch supermodel Lara Stone in the brand’s latest jeans and underwear advertising campaign. However BreatheHeavy published what it alleged were unaltered images of the photo shoot showing a somewhat less physically impressive Bieber - an image Calvin Klein has denied the authenticity of.
The website received a cease and desist letter for its allegations of photoshop fakery, also publishing the retraction: “We sincerely apologise to Bieber for the hit to his ego and to the millions of tweens on social media we upset.”
Responding to BeatheHeavy’s claim that Bieber was hard to work with on set, hitting on co-model Lara Stone, Melisa Goldie, chief marketing officer at Calvin Klein, told Us magazine: “Justin showed up early every day with amazing energy; he completely trusted us and gave it his all... He came alive when it was time to perform, especially when the drum kit came out - it was really impressive.”
“Lara definitely gave Justin some modeling pointers, especially when we shot the print images, but when we started to shoot the commercial, Justin had some pointers for Lara.”