The Drum Awards for Marketing - Entry Deadline

-d -h -min -sec

EE 4G O2

EE gained more 4G customers than other UK networks combined in 2014


By John McCarthy | Opinion editor

January 12, 2015 | 2 min read

EE has announced that it received 5.7 million new 4G customers in the UK during 2014 with the firm achieving 80 per cent coverage of the British Isles.

The mobile carrier’s 7.7 million 4G customers outstrips the combined efforts of Three’s 1.4 million, O2’s three million and Vodafone’s 1.4 million userbase.

EE, which BT is currently negotiating to purchase in a £12.5 deal, announced that customer data usage grew six times in 2014.

Accounting for the majority of this traffic was image and video sharing on Twitter, Facebook and Instagram in addition to video streaming services such as BBC iPlayer, YouTube and Sky Go.

EE set the record for 4G user growth in Europe during 2014 with the firm expanding to 210 new UK towns and cities, supplemented by almost 4,000 villages.

In December, EE, O2, Three and Vodafone all agreed to enter a mobile coverage deal worth £5bn which would see 90 per cent of the UK’s landmass receiving a signal.

EE 4G O2

Content created with:

More from EE

View all


Industry insights

View all
Add your own content +