Confused.com inks one-year cinema advertising deal to bring BRIAN the Robot to the big screen
Confused.com has penned a one-year partnership for the Family Gold Spot across cinemas nationwide.
The integrated partnership, negotiated by PHD, sees Confused.com advertising featuring in-reel during every family film this year, including Disney's 'Big Hero 6', Despicable Me spin-off 'Minions' and Pixar's 'Inside Out'.
Fiona Creedon, head of advertising at Confused.com, said the car insurance price comparison site was "thrilled" to have found a home for brand mascot BRIAN on the big screen.
"There are some hotly-anticipated family films being released so we're really excited about this new opportunity. Family Gold Spot is the perfect environment to showcase BRIAN's new adventures in 2015," she added.
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Richard Desforges, PHD's head of performance planning, commented: "PHD is delighted Confused.com is going to be featuring in the Family Gold Spot across cinemas. People have really taken to BRIAN the Robot since he was launched on the little screen and now on the big screen, we have an opportunity to entertain the whole family in a shared moment of magic."
Earlier this week Tom Linay, head of film at Digital Cinema Media, revealed what to expect from cinema advertising this year.
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PHD is known globally as an innovator in communications planning and buying across broadcast, print, digital, mobile, social and emerging media and was named as the UK’s ‘Media Agency of the Year 2016’ at the Media Week Awards and as ‘Media Network of the Year 2016’ by Campaign magazine.Find out more