Ad of the Day: Public Health - Roll Up Rot

Two young children are with their dad at the park. They go off to play while he sits down to have a fag and watch his "cheeky monkies". So far, so normal. But as we see him take out his roll-up kit and reach in the tobacco pouch, something strikes us as very wrong. Stomach-churningly wrong, in fact. But he doesn't notice. And that's the worst part.

Creative Agency Dare