Ad of the Day: Public Health - Roll Up Rot
Two young children are with their dad at the park. They go off to play while he sits down to have a fag and watch his "cheeky monkies". So far, so normal. But as we see him take out his roll-up kit and reach in the tobacco pouch, something strikes us as very wrong. Stomach-churningly wrong, in fact. But he doesn't notice. And that's the worst part.
Creative Agency Dare
Creative Pippa Harrigan / Andrew Edelston
TV Producer Dana Rudelier
Film Production Mad Cow
Director Simon Ellis
Producer Nicholas Unsworth
Executive Producer Pete Chambers
Photography David Procter
Editor Julian Tranquille @ Cut+Run
VFX Big Buoy
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