Heinz kicked off the New Year with the launch of its ‘Get Well Soup’ campaign, marking the fifth year the brand has worked with the Starlight Children’s Charity to raise funds for seriously and terminally ill children.
The initiative encourages consumers to purchase a personalised can of ‘Get Well Soup’ via the Heinz Soup Facebook page. For each purchase, Heinz donates £1 to support activities for hospitalised children later in the year.
Get Well Soup cans have also been made available in Selfridge’s London, Manchester and Birmingham stores.
Marco Marioni, from Heinz, explained: “Not only will the personalised cans bring a smile to a loved one’s face it will also help raise vital funds for this great charity and benefit poorly children in hospitals and hospices across the UK.
"In previous years, our Get Well Soup campaign has been a great success and we hope that this year will be better than ever.”
The campaign launched on 1 January and will run through to 28 February and has been supported by a TV Tag and activity on the UK Heinz Tomato Soup Facebook page.