Ogilvy & Mather appoints Heather Alderson as head of planning Unilever Worldwide and Ogilvy & Mather Group UK
Ogilvy & Mather has appointed Heather Alderson to the newly created role of head of planning for Unilever Worldwide and Ogilvy & Mather Group UK.
Alderson is set to join the agency this month and will report to Sophie Hoffstetter, worldwide managing director for Unilever, and Annette King, chief executive officer, Ogilvy & Mather Group UK.
In her new role Anderson will head up the planning function for Unilever with a core focus on Dove. Based in London, which is the global hub for Unilever brands including Dove, Comfort and Hellmann’s, Alderson will partner with the group leadership team, operating company chief exeucutives and heads of strategy/planning, to help bolster Ogilvy’s strategic capabilities.
Anderson said: “Joining Ogilvy offers me a tremendous opportunity to make a positive difference at scale. Unilever is the agency's biggest client and I am relishing the opportunity to help take Dove, a brand that I have hitherto admired from afar, and the rest of the Unilever portfolio forward”.
Previously Anderson served as commercial strategy director and managing partner at Bartle Bogle Hegarty (BBH) where she headed up a portfolio of clients including Diageo, British Airways and Unilever.