The Drum Awards Festival - Social Media

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James Villa Holidays aims to bring holidays to life in 2015 with new social media strategy


By Michael Feeley | Founder and chief exec

January 9, 2015 | 2 min read

Holiday operator James Villa Holidays is looking to harness the power of social media in the year ahead and has appointed London and New York-based agency 7thingsmedia to manage its social media strategy and execution.

In a competitive pitch, 7thingsmedia was selected based on the agency’s understanding of the brief and the range of creative travel specific social media ideas presented to James Villa Holidays.

Starting immediately, 7thingsmedia will be tasked with setting the strategy for social-first content. In addition the agency will be responsible for bringing the existing James Villa Holidays brand experiences to life through a plethora of social media channels, specifically via branded content, imagery and editorial publishing.

Sally Pemble, digital acquisition manager at James Villa Holidays, said: “We saw a number of leading digital agencies before ultimately deciding to appoint 7thingsmedia who were clear winners. We were thoroughly impressed with their creative ideas to lead social-first content for James Villa Holidays. Plus, having a strong existing relationship with 7thingsmedia therefore first-hand experience of their all-round digital knowledge, made it a simple decision to select them.”

Chris Bishop, founder & CEO of 7thingsmedia, said: “The team and I are thrilled to further cement our relationship with James Villa Holidays by adding social media to our existing campaign activity. Working together, we are going to have a lot of fun executing the social media strategy presented during the pitch.”

The agency has been managing James Villa Holiday’s affiliate activity since 2012, including achieving highest monthly revenue figures in their nine year history last January.


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