HSBC Hsbc Advance J. Walter Thompson

HSBC furthers Advance account campaign with social hub featuring 6 long-form documentaries


By Gillian West | Social media manager

January 9, 2015 | 1 min read

Sponsored by:

What's this?

HSBC has unveiled a social hub to showcase the first pieces of long-form documentary content from the global HSBC Advance campaign.

Created by J. Walter Thompson London, the social hub follows the launch of TV advert ‘Pink Ladies’ and supports the campaign idea that every individual success story has its own supporting cast.

To help unlock the idea of a supporting cast, the documentary films tell six true stories of ambition and give the people featured the chance to say thank you to those who made things possible for them.

In addition to exploring these stories the hub allows users to share their own experiences and thank those who have helped them by creating bespoke thank you films.

Paid media in social and online channels will support the activity.

HSBC Hsbc Advance J. Walter Thompson

Content created with:

More from HSBC

View all


Industry insights

View all
Add your own content +