Ad of the Day: Asda - Whether...
While many analysts agree that the main opportunity arising from Tesco's woes has fallen the way of Aldi and Lidl, there's surely an even bigger opportunity for Asda to build on its reputation as a provider of inexpensive groceries and - to judge by this splendid new commercial - they recognise this. It firmly and positively stakes Asda's claim to be the supermarket of choice for those who consider value for money their highest priority but it's also imbued with a sense of fun and that all-important dose of energy.
Creative Agency VCCP Blue
ECD Mark Orbine
Creative Colin McKean / Emma Houlston
Account Director Kate Tweed
Planner Sarah Mason
TV Producer John Cheesemore
Film Production Fat Lemon
Director Mike Matthews
Producer Cabell Hopkins
Photography Luke Cardiff
Production Design Tom Gander
Production Manager Luke Tilbury
Editor Quin Williams @ tenthree
Post Production Sally Heath (Executive Producer) / Mark Fowler (Motion Graphics) @ Unit TV
Colourist Simon Astbury @ Unit TV
Smoke Ian Baker @ Unit TV
Sound Design Gez Lloyd / Chris Southworth @ Unit TV
Ad of the Day is brought to you in association with David Reviews.
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