Ted Baker sees e-commerce sales soar 66% over Christmas trading period
E-commerce sales at Ted Baker surged 65.7 per cent over the Christmas trading period, despite the British fashion brand shying away from any major promotional activity in the run up to the festive period.
The rise in online sales follows the launch of a new e-commerce website targeting shoppers in the US. A refreshed, interest-based e-commerce site was rolled out in the UK in October 2013.
Overall, sales at the brand increased 22.8 per cent for the eight-week period from 9 November 2014 to 3 January 2015, compared to the same period last year.
Commenting on the results, Ray Kelvin CBE, founder and chief executive said it was a "great performance" across its global markets.
" Further underlying growth and brand momentum has been delivered as a result of our unswerving focus on product quality and the passion and dedication of our skilled team. We will continue to invest in people and infrastructure as we expand the Ted Baker brand globally,” he said.
During the period Ted Baker opened a store in Heathrow Terminal 4 and continued its international expansion with the opening of two new licensed stores with in Saudi Arabia and Abu Dhabi.